Don't Miss the SMPS Tampa Bay Marketing Bootcamp — Happening Tomorrow!
Tomorrow is the day! The SMPS Tampa Bay Marketing Bootcamp is almost here, and it's shaping up to be an incredible day of learning, connecting, and growing alongside some of the sharpest minds in AEC marketing. If you haven't registered yet, here's a taste of what you'll be walking away with — including some tools and resources from my Block 4 session on Market Research & Leveraging AI that you won't want to miss.
What We'll Cover in Block 4
My session will focus on how AEC marketers can combine market research, data insights, and AI tools to sharpen go/no-go decisions, strengthen pursuit planning, and craft smarter strategic messaging. Attendees will walk away with a roadmap, templates, and ready-to-use AI prompts — plus the foundational tools and frameworks to put it all into practice immediately.
Tools You'll Get Access To
🔵 The 30-Day Jump Start Plan
Whether you're new to AEC marketing or onboarding someone onto your team, my 10-Step AEC Marketer Onboarding Workbook is a resource I've used with firms for years. It walks new marketers through everything from conducting employee interviews and reviewing past marketing materials, to developing their elevator pitch and identifying the firm's key differentiators — all within the first 30 days.
Bootcamp attendees can use this as a standalone onboarding tool or adapt it into their broader BD workflow.
👉 Access the 30-Day Jump Start Plan
🤖 AI Prompts for Market Research
One of the biggest takeaways from my session will be that AI is only as good as the prompts you give it. Attendees will receive a set of ready-to-use prompts designed specifically for AEC marketers, covering:
- Competitor intelligence gathering
- Rapid market research and data extraction
- Buyer persona development
- RFP analysis and content creation
You'll leave knowing exactly how to use AI tools like ChatGPT or Claude for these use cases — with the prompts already in hand so you can hit the ground running on day one.
If you can't make it tomorrow and you’re interested in learning more about these tools or exploring how AI can support your marketing and business development efforts, feel free to reach out or connect with me—I’d love to continue the conversation!