My Story

My Story

Let’s achieve great things together.

I have come a long way to success and am ready to help you achieve the same.

My Background

AEC Industry

Before embarking on my journey in the contech space, I honed my expertise in the AEC sector, undertaking pivotal marketing and business development roles at industry-leading firms such as Burns & McDonnell, Lend Lease, Hamilton Engineering, Florida Design Consultants, and HOK.

Words for Change

I have written two books on AEC Marketing and CRM strategies: “Sink or Swim Faster! Making a Splash in Marketing Professional Services” and “CRM or Die: Manage Your Client Relationships or Perish.”


When in doubt,
choose change.


I am committed to helping businesses realize their growth ambitions by tapping into the latent potential of customer data. Over the past decade, I have overseen CRM implementations for more than 120 companies. With my deep CRM expertise, I am well-positioned to guide your company in optimizing your customer data, paving the way for accelerated growth in sales and marketing initiatives.


Beyond my professional endeavors, I have a penchant for yoga, reading, and even the unique hobby of setting up a CRM system in my personal space. It’s often joked about with my husband that my dedication to CRM is so profound that I may have married him just to acquire the initials CRM! I live in Tampa, Florida, with my husband Greg, our son Mycroft, and my two cherished dogs, Goose and Harley.


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Book a Discovery Call Today

Book a discovery call with me today to see if we are a good match.